How Keywords Affect Your Rankings!

We all want to know how keywords affect our

rankings, but to find out we'll need to do a

little work. Many say keywords are the key to

good search engine rankings, although they aren't

at all the only factor.



If you need a tool to help you decide on your

keywords, try Overture's Search Term Suggestion

Tool - it allows you to test your keyword

rankings by showing you statistics on recent

searches for them. It's a great tool when you

have no clue which keyword you should choose, as

it can give you a list of terms that were

recently searched on.



Keyword Density.



Keyword density refers to the number of the

keywords contained within your text relative to

the amount of text there is. Preferred keyword

density ratios vary between search engines, but

you should generally try to keep them between two

and eight percent (major search engines prefer

the lower end). Keyword analysis tools can help

to optimize a web page's keyword density. These

tools are good if you're not sure of what you're

doing, as they're very intuitive and explain

things as you go.



Counting the Keywords.



Many SEO experts will tell you that the keyword

density of your text isn't a very important

factor, and that you should be careful not to

overdo it. So is there a limit? How many times

should you use your keywords? SEO experts won't

be able to answer these questions for you,

because no-one's really sure of the answer. The

best answer is that it changes regularly, and you

can never be sure - you have to experiment to see

what works for you.



Location of Keywords.



When testing the effects of keyword location, we

found that pages with the keywords at the top and

bottom of the page ranked higher on Google than

pages with the keywords in the middle.



Many other search engines also give keywords more

or less weight based on their location, but keep

in mind that each search engine's algorithm is

different. Here's a list of how most search

engines prioritize keyword positions, from most

to least:



1. Domain name.



2. Page title.



3. Headings (i.e. H1, H2, etc.).



4. Body text (the first 2 to 3 KB usually counts

more).



5. Meta tags (especially description).



6. Links (including keywords in the URL or link

text of links to you).



7. Alt text (the 'alt' descriptions for your

pictures).



Really, though, keyword density is one of those

areas where you'll have trouble on your hands if

you try to second guess the search engines. Be

cautious.



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